Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of. In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoiler alert: it is), and what that means for creators and brands.  Listen to learn how: Brands can mitigate the risks associated with deinfluencingTransparency and authentic relationships with influencers are key, as well as collaborating with brand fans for user-generated contentBrands must understand that their products may not be for everyone and own that fact.Did you like the episode? Show us some love in the rate & review section and find us on social. Follow House of Content on TikTok , Youtube, and Instagram.