Is going viral an art you can master or just the luck of the draw? Is it true that TikTok has a heating button to decide who goes viral and doesn’t? When platforms mature and evolve to pay to play, can creators and brands go viral anymore?  In this episode, we’ll share our thoughts on the topic, debating strategies for growth. We’ll share actionable tips we’ve discovered through trial and error as creators and brand marketers. Whether you’re a creator feeling stuck with views or a brand just starting out, tune into the episode for perspectives on:  Niche vs no niche contentWhat it takes to drive sustainable growthLemon8 and if you should be on the platform.Did you like the episode? Join the house by subscribing and following @itshouseofcontent on social, and showing us some love in the rate & review section.  Follow House of Content on TikTok , Youtube, and Instagram.