Move over influencers, it's called the creator economy now. The sheer number of aspiring creators is at an all-time high, the playground is larger than ever, and brands are ready to build more meaningful partnerships with content creators.   Where is the creator economy heading to as a whole in 2023? Here's what we discuss: Who gets to be called a creator and why the definition is not what you might thinkWhat we are looking for in creators when working in advertisingOur predictions on what will happen next in the creator spaceLiked the episode? Pen us a little review, send some stars (five, please!), and find us on all the socials at @itshouseofcontent. Follow House of Content on TikTok , Youtube, and Instagram.