Paying full price for name brands and expensive products? Not in this economy. At least not according to the dupe culture made famous by TikTok.  In this episode, we discuss the rise of finding more affordable alternatives, how consumers are shifting buying patterns, and what brands can do about it. Tune in to learn about: How dupe culture shapes consumer behaviorBest and worst brand reactionsWhat we predict will happen to dupes in the futureThere's no dupe to following this show so be sure to find us on all socials @itshouseofcontent and while you're at it, send a DM to let us know you're listening. Follow House of Content on TikTok , Youtube, and Instagram.