What do content creators and brand marketers have in common?  Both are constantly looking for ways to optimize their routines, content, and processes to work and live better. With more channels and more pressure to stay up to date, we’re seeing a shift to routines, tools, apps and methodologies that help people optimize their personal and professional lives.  In this episode, we discuss how we’re optimizing our lives, content and beyond to keep up with the pace of social. Here’s what we cover: Habit stacking, Oura rings, organizing calendars, and more.Creators that inspire us to live better and be more productive.The downside of always being in optimization mode.Follow House of Content on TikTok , Youtube, and Instagram.