It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive creators with brand deals. The casting of plus size models at the most recent New York Fashion Week has dropped by 24%.  And, while these medications are a breakthrough for many that need them to manage their health, it does seem that we are collectively going back to the very same diet culture every millennial grew up in. This week on House of Content: How diet culture is back on socialHow brands should and should not approach this worldIs body positivity dead or merely on pause?Follow House of Content on TikTok , Youtube, and Instagram.