Whether it's  a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!) In this episode, we dive into our favorite brand collabs, what makes them stand out, and most importantly, what can we learn from them as marketers. Tune in to hear our take on these brand and creator partnerships: E.L.F. x Liquid DeathOura Ring x Natural CyclesAlix Earle x Hero CosmeticsTRUFF x Hidden Valley RanchSKIMS x Lana Del Rey and Alex Cooper, and more!Follow House of Content on TikTok , Youtube, and Instagram.