A successful brand can transport you to a time, a place and even an entirely new lifestyle. Pony Rider the brand is all about story telling, there's a warmth, a connection to nature and the ability to take you a million miles away from your daily life so it's no surprise that Pony Rider's founder Kelly Searl's story starts in Scout Halls and camping in the great outdoors. Although starting a career in fashion, Kelly has moved into the homewares industry and ten years on, she's created an incredible brand that is really special and unique in the Australian market. We talk about dressing up for the weekend, escaping to the country and the role that sustainability plays on the industry moving forward. There's an authenticity in the Pony Rider brand and it all stems from this amazing woman's vision. Lie on the grass, tune in to this episode, and take a trip to another world with Kelly and Pony Rider. Thank you to Globewest for helping bring this series to you and for supporting Women in Design. For more info on Kelly Searl, and to see our edit inspired by Pony Rider, check out the House of Style Journal at https://www.houseofstyle.net.au/journal/2020/episode15/ponyrider Follow us on Instagram at https://instagram.com/houseofstylepodcast Follow Pony Rider on Instagram at https://instagram.com/pony_rider