S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: "As a parent and a marketer what surprised you most from what the kids shared today? And what commitment can you make, as a brand leader, to appeal to the next generation of customers?"