Joivan Wade and Percelle Ascott talk to Ant Best about how he got here. In this episode, Joivan & Percelle talk to Ant Best, who has built and maintained an instagram empire from his platform I'm Just Bait. Ant talks to the boys about having a reliance on the platform, what happened when his account was deleted, and what's next in store. Throughout the series Joivan and Percelle will be talking to people who have made their own success and taken their ideas from bedroom to boardroom. Guests include comedy writer/performer Kayode Ewumi, agent Dumi Oburota, entrepreneur Tara Button, model agency director Chams Hayden and comedian Mo Gilligan. This podcast is created in association with Radio 1’s Academy. Discover more at http://www.bbc.co.uk/radio1/academy