Jaya is a seasoned operational executive with a rich history of promoting animal welfare in the food retail sector. As the Co-founder and Chief Program Officer of Global Food Partners, a Singapore-based multinational consulting firm, he helps food and hospitality businesses implement their cage-free egg policies across Asia and reduce the cost of cage-free sourcing. A fascinating episode as we unpick the many advantages of working collaboratively with the industry to advance animal welfare. We chat about the key challenges to this type of work right now, animal welfare challenges in Asia generally and try to understand some of the key barriers for companies implementing improved animal welfare standards for the animals in their care. Jaya has an absolute wealth of knowledge and experience in this area so it was a real pleasure to hear about his important work and strategic approach. A great listen. Relevant links to things mentioned throughout the show: Global Food Partners websiteWelfare Matters fellowshipAhimsa fellowship in IndiaCurious Vedanth podcastAsia agribusiness podcast (& newsletter)Global Food Partners Podcast Global Food Partners NewsletterChapter Headers: 0:02:38 Why GFP works collaboratively with companies 0:06:10 Market forces and why they matter 0:12:01 Making progress for cage free 0:18:21 Key insights from cage free work in India and Asia 0:20:11 Reputational risk and its limitations in Asia 0:25:59 Forecasting the Asian animal movement 0:31:18 The impact of global welfare commitments on Asian companies 0:36:45 The importance of social proof 0:39:39 Consumers or companies responsibility 0:50:00 Offset credits for cage-free procurement 0:54:51 Cost implications of going cage free 1:08:46 Pushback from other animal advocacy groups 1:12:30 GFP plan for expanding in more countries 1:19:00 Cage free vs broiler commitments in Asia 1:20:22 The need for ecosystems and GFP's work 1:23:02 Career advice for advocates in Asia 1:26:20 Cultivating personal motivation 1:29:24 Closing questions If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at [email protected]. Enjoy!