Let me confess something to you right now — I have my share of weaknesses. I’m sure you’re not shocked to hear that. We all do, right? But I don’t go ‘all in’ on improving them. Instead, I focus on my strengths. I learned this lesson from John Maxwell long ago. He said, “We’re taught to be well-rounded and to improve our weaknesses. However, in many arenas of life, we naturally perform poorly. Even with hard work, we will never become better than average in them. The reality is that people don’t pay for average. No one gets excited to dine out at an average restaurant, to spend two hours watching an average movie, or to hire someone with average abilities.” I’ve internalized that and live that in my career. So I was excited when I saw the podcast guest application from my latest guest, and wanted to talk to this kindred spirit to learn how he has taken this approach in his – quite successful – career. But with all due respect to Maxwell, I like how my latest guest worded it even better – “focus on your left foot.” To learn the story behind that lesson, along with many more lesson-filled stories, I spoke with Asim Zaheer, Chief Marketing Officer, Nasuni (https://www.nasuni.com/). Since its founding, Nasuni has raised $169 million, with the latest funding round a $25 million investment in which all previous investors participated, including Goldman Sachs, Telstra Ventures, and Northbridge Venture Partners. Nasuni is above $100 million in annual recurring revenue and Zaheer manages a marketing budget of approximately 10% of that revenue.  Stories (with lessons) about what he made in marketing Some lessons from Zaheer that emerged in our discussion: Focus on your left footBe an influencer (and I don’t mean Instagram)Be like Randy (research and rehearse your presentations)Team above selfRelated content discussed in this episode Advance your career by building your artificial intelligence skills. Get a free trial to the AI Guild at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). Get more episodes This article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application