When I was president of my homeowner’s association, it changed my walk through the neighborhood. Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever.  But once I was on the board it became – I have an idea, we should have this, this should change, etc. And I’d always say – ‘Great, make it happen. We’re an all-volunteer organization, if you want it to happen, make it happen.’ The conversion rate on that was maybe 2%. Marketing organizations and businesses are really no different. Everyone has ideas. Yet precious few have the tenacity and fortitude to make them happen. Which is why I loved a lesson from a recent podcast guest application – ‘Ideas are easy. Making is the hard part.’ Here to share the story behind that lesson, along with many more lesson-filled stories, is John Reid, CMO, Aidentified (https://www.aidentified.com/). Aidentified has raised $10 million in Series A financing for its artificial-intelligence-based platform. The company has 40 employees, and John manages a team of five. Stories (with lessons) about what he made in marketing Here are some lessons from Reid that emerged in our discussion: The key to turning great ideas into successful campaigns…you need a ‘door kicker’ like Hannah. If you don’t ‘hold the line,’ you won’t create great marketingIdeas are easy. Making is the hard part. Be easy to root forMake a decisionMarketing’s not going anywhereRelated content discussed in this episodeRelated content discussed in this episode Get ideas for using AI to enhance your marketing campaigns. Begin your free trial to the AI Guild at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). Creative Marketing: Does it all make sense? (Podcast Episode #19) (https://www.marketingsherpa.com/article/interview/creative) What is B2B?: Discovering what the customer wants by understanding your Buyer’s Funnel (https://sherpablog.marketingsherpa.com/b2b-marketing/what-is-b2b/) Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (podcast episode #78) (https://www.marketingsherpa.com/article/interview/entrepreneurial) Informed Dissent: The best marketing campaigns come from the best ideas (https://sherpablog.marketingsherpa.com/online-marketing/marketing-dissent-campaigns/) Marketing Chart: The importance of making the right promise with your marketing (https://www.marketingsherpa.com/article/chart/make-the-right-promise) Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) (https://www.marketingsherpa.com/article/interview/innovative) B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (podcast episode #40) (https://www.marketingsherpa.com/article/interview/B2B) Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application