Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly. I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy. Even when you don’t sign your name to something, it’s difficult, that commitment to always striving to make something the best it can be – whether that’s an ad or the next rung in your career. But as our next guest reminds us – don't do something for the sake of ticking a box. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Nik Maricic, Marketing Director, Asia Pacific, Ria Money Transfer (https://www.riamoneytransfer.com/). RIA Money Transfer is owned by Euronet Worldwide, which is publicly traded on NASDAQ. Euronet reported $3.668 billion in revenue for 2023. It has the largest direct bank deposit network in the world.  Maricic built a team of 10. Stories (with lessons) about what he made in marketing Here are some lessons from Maricic that emerged in our discussion: Effective communication plays a vital role in achieving successCreativity takes center stage in the realm of marketingAdaptability also proves to be a critical traitDon't do something for the sake of ticking a boxWin/Win is the concept of not being your way or my way; its a better way, a higher wayAdaptability is pivotal, in all facets of the termDiscussed in this episode MECLABS AI (https://meclabsai.com/) has a guided headline writing path to write a powerful headline based on your guidance. It’s totally FREE (for now). How I Made It In Marketing (https://marketingsherpa.com/podcast) Artificial Intelligence Demo: A look at the output from an AI-powered podcast assistant service (https://sherpablog.marketingsherpa.com/content-marketing-2/ai-demo/) Marketing and Brand: Embrace healthy friction (podcast episode #48) (https://www.marketingsherpa.com/article/interview/marketing-and-brand) How marketers fixed 4 common marketing blind spots  (https://www.marketingsherpa.com/article/case-study/marketing-blind-spot-case-studies) Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (https://www.marketingsherpa.com/article/interview/leading) Get more episodes This article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you’d like to get more episodes. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application