Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
Description
Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice.Today's guest has spent a significant part of her career selling condoms. As a result, our in-depth conversation may involve frank discussions about sexual topics. If you are uncomfortable with this subject matter, you sh...
We’ve all seen it in the movies. A character has an invisibility cloak, or drinks a potion, or perhaps turns into a ghost. And then, oooh how tantalizing, they can see what goes on when they’re not around.Well as our latest guest explains it, we shouldn’t just think of that kind of moment as some...
Published 11/19/24
I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don’t care. Because they weren’t the ideal customer for the product. So of course they weren’t interested in the...
Published 11/12/24