"How do you determine what to charge for coaching?" "Should I do one-on-one coaching or group coaching?" "What if my target market can't afford my rates? Do I go broke, or do I just lose out on clients?" (and they don't get the help they need) These are common questions that new coaches often ask. In fact, these are questions that all coaches face when they hit a plateau or brick wall in finding new clients. There is not just a single answer.