"There’s a reason why free gym memberships don’t work: if you don’t put your own skin in the game, you aren’t going to prioritize it in your own life." That's a quote from Alex Durand, our guest on the How to Become a Career Coach podcast. Alex made this statement talking about how he learned to charge his clients for the coaching sessions. This thought process helped him (and his clients) to see the value in what he was offering while coaching.