There isn’t just one way to become a career coach or build your coaching business (which we talk about a lot on the podcast). The best way to be successful is to make your business fit you. Lydia Lee started her career coaching business 7 years ago. In this conversation, she talks about how you need to rewrite the story in your head, adapting marketing strategies to fit who you are (not just make yourself fit into someone else’s business model), and how to grow from one stage to the next.