Patrick Gilbert was invited to speak at the Friends of Search conference, a two-day event held in Amsterdam and Brussels. Friends of Search is the largest search conference in Europe, bringing together nearly a thousand PPC advertisers from across the globe to learn from Google, Microsoft, and other industry experts. Patrick's presentation, titled "Be More Like SpaceX: The Elon Musk Approach to PPC" presents a new budget framework that PPC advertisers can use to profitably scale their ad channels and achieve their long term business goals.