How Alex Nghiem’s ‘Mid-Market Strategy’ Can 10X Your Business Profits
Listen now
Description
Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of replacing clients. If you're ready to rethink your approach to growth, this episode is for you. Chapters 00:00:00 - Welcome and Introducing Alex Nghiem: The Journey to High-Paying Clients00:00:15 - Why Big Clients Matter: The True Power of Higher-Ticket Deals00:01:05 - Alex's Story: How Selling a Business Unlocked the Secrets of Client Value00:02:38 - Small Clients, Big Challenges: The Hidden Costs of Low-Budget Work00:04:20 - Unlocking the Benefits: Why High-End Clients Stick Around00:07:23 - Finding the Sweet Spot: How Mid-Market Clients Can Fuel Sustainable Growth00:13:20 - Proven Strategies: How to Land Lucrative Mid-Market Clients00:19:52 - Avoid These Pitfalls: The Common Mistakes People Make with High-End Clients00:23:45 - Wrapping Up: Final Takeaways and Key Insights for Scaling with Confidence Links And Resources: Alex on LinkedInExitable AgencyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
More Episodes
Published 09/24/24
In this episode of How to Scale a Business, host Casey Haakinson welcomes Gene Volfe, the partner and head of Growth & Scale Partners. With nearly three decades of marketing experience, Gene shares invaluable insights into demand generation and lead strategies that empower startups and...
Published 09/23/24
David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies....
Published 09/17/24