Why Podcasting is a Powerful Tool for Building Brands and Businesses Are you ready to transform your brand and business through podcasting? In this episode, hosts James Burtt and Alex Chisholm unpack the vast potential of podcasting as a tool for brand growth and customer engagement. With their combined experience of launching over 400 successful podcasts—98% of which have hit iTunes top charts—James and Alex are here to share insider tips and actionable steps for anyone looking to dive into podcasting and make it impactful. Episode Highlights:Podcasting’s Untapped Potential: Discover why podcasting is a “blue ocean” for content creators, with only 380,000 shows released monthly versus the 400 million global listeners. James and Alex break down the stats to show why now is the ideal time to start.Creating Content That Converts: Learn how to move from making content for the sake of it to crafting podcasts that build brand loyalty, engage listeners, and ultimately convert them into customers.Global Reach and Influence: With 1200 average downloads per show and high engagement rates, podcasts offer unique access to a global audience. Hear how James and Alex use podcasting to reach listeners in 183 countries and expand their network.Easy Start-Up Options: The hosts debunk myths about expensive equipment and highlight how anyone can begin podcasting with minimal resources, even from a mobile phone.Building Brand Authority: Podcasting lets you educate, inspire, and connect with your audience on a deeper level, which traditional media can’t offer. James and Alex show how podcasting helps build trust and establish you as an authority in your niche. Key Takeaways:Podcasting as a Business Tool: Tap into the power of podcasting to create a “content engine” for your brand, reach a targeted audience, and drive business outcomes.Networking Opportunities: Use your podcast as a way to connect with industry leaders and influencers you may not typically have access to.High Engagement Rates: Podcast listeners typically consume 80% of episodes, making this a valuable platform for brands looking to connect deeply with their audience. Join the Pod School CommunityThis podcast is brought to you by Pod School, a free community for aspiring podcasters. At Pod School, you'll access resources like tactical guides, blueprints, and live webinars. Join hundreds of content creators and learn the strategies to start, grow, and monetize your podcast. Click https://tinyurl.com/joinpodschool to join Pod School now! In this show we cover:Podcasting for business, How to start a podcast, Podcast monetization strategies, Growing a podcast audience, Brand building with podcasts, Podcasting tips for beginners, Global reach with podcasting, Podcasting community. Listen on Apple Podcasts, Spotify, Amazon Music, and wherever you get your podcasts.