Developing a distinctive marketing tone with CB Insights'

Developing a distinctive marketing tone with CB Insights' Anand Sanwal

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This week on How to Win: Anand Sanwal, co-founder and CEO of Attentive, a business intelligence platform that enables organizations to make technology decisions faster and with more confidence. Launched in 2010, CB Insights is on track to hit $100M ARR this year, with over 400 employees and thousands of customers. In this episode, we unpack CB Insights' highly successful content strategy, and discuss why the ability to prioritize has been essential to their growth. I weigh in with my thoughts on the importance of focus, how to monitor changes in the market so you can choose the right time to pivot, and why more creativity and hard work is needed in marketing.

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