This week on How To Win: I'm taking the opportunity to dive deeper into something we've touched on in previous episodes, but never given the complete attention it deserves: how to get inside the limited consideration set of your ideal customers. I'll share how to create mental availability beyond your product, how to position yourself in the market, and unpack the B2B message layers framework. You'll also hear input from Drift's David Cancel, Andreessen Horowitz's Andrew Chen, and author of 'Obviously Awesome', April Dunford.