This week on How To Win: Vinay Bhagat of TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers. Key Points: [00:02:30] - Inspiration behind your business model?[00:03:15] - Tackling initial cold start problem?[00:04:00] - Scaling outreach effectively?[00:05:15] - Competitive landscape at inception?[00:08:45] - Monetization through content syndication? [00:10:00] - No initial go-to-market strategy?[00:13:30] - Differentiation strategy in sales?[00:14:15] - Building a differentiated audience? [00:15:00] - Creating a buyer-centric platform? [00:18:00] - Strategy for targeting large tech companies? [00:18:45] - Focus on thought leadership and content? [00:19:45] - Advice for B2B founders?[00:20:15] - Balancing bootstrap with funding? [00:24:30] - TrustRadius's keys to winning? Mentioned: Vinay Bhagat TrustRadius.comVinay Bhagat's X My Links: Twitter / X LinkedIn Website Wynter Speero CXL