Learn the Principles & Elements of Design with Sharon McGukin AIFD, AAF, PFCI Pablo Picasso said it best, “Learn the rules like a pro, so you can break them like an artist.” While it may seem simple enough to drop flowers in a vase and call it an arrangement, even more pleasure can be...

"Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your floral business by “Partnering with your...