In this episode of the How We Interview podcast, Aaron talks with Alex Her. Alex is the Head of Global Employer Brand at GoDaddy in addition to being a speaker, author, and co-founder of the EB Space on Discord.  Aaron and Alex discuss the early days of Employer Brand where the mantra was, "don't get yourself fired." They also talk about AI in talent attraction and what they are focusing on in the New Year.  You can follow Alex on LinkedIn and join the EB Space here.  This episode of How We Interview is brought to you by Reimbi: The Best Way to Reimburse Job Candidates. Learn more at https://reimbi.com/.