On this week's show, we have Andrew Bartlow,  managing partner of Series B Consulting.    Over the course of his career, Andrew has participated in 6 significant scale-ups, as well as multiple IPOs, and has been a part of several successful private equity exits.  He has advised dozens of C-level executives and learned from the very best during his formative years at Pepsi and General Electric.   His book scaling for success is a definitive guide for leaders of high-growth organizations seeking to understand the people-management principles that are essential to continued success.   In today's show, we draw on Andrew's experience and ask him about the importance of the Employer Value Proposition or EVP. How to create a compelling EVP, the mistakes that some companies make when defining one and the part an EVP plays in recruitment and retention.  Andrew also gives us some great takeaway tips on how to get started.