The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal.

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring...