Welcome to the Human Dignity by Design podcast where we explore tech law in context and discuss how law and technology can – and should – be designed to respect human dignity. My name is Jan Trzaskowski and I am here to share research, thoughts and ideas on tech law and policy, including the role of fundamental human rights as guiding principles in business and beyond. The first 12 episodes of this podcast are an audiobook version of my 2021 book Your Privacy Is Important to Us!, which explores how to restore human dignity in data-driven marketing that relies on artificial intelligence. In this episode, you will hear the forth chapter of the book, which is an introduction to privacy and data protection law. After the GDPR is distilled into six overarching principles, we focus on the legitimate basis for processing personal data for data-driven marketing and the rules on automated decision-making