7. Driving User Behavior with Game Dynamics and Behavioral

Human-Computer Interaction Seminar (Winter 2010)

7. Driving User Behavior with Game Dynamics and Behavioral Economics (February 19, 2010)

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Rajat Paharia, founder and Chief Production Officer of Bunchball, discusses participation engines and the use of game dynamics and behavioral economics to incentivize and motivate user participation on the web. (February 19, 2010)

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