Sweden, Switzerland.. Same thing right? So how do you brand a country? Well, we met with Annika Rembe who is the Director General of the Swedish Institute; the Swedish governments official organisation to promote Sweden and discuss the challenges of an ever changing world, keeping up to date with technology and a country’s brand value. 00:54 https://se.linkedin.com/in/annika-rembe-a52b4948 09:54 https://si.se/ 29:54 https://sweden.se/ 33:55 http://curatorsofsweden.com/ Twitter handle: @Sweden ...