Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind. Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Mark, and Joe in this episode: The difference between "Advertising" and "Marketing" (PLUS: Overcoming the #1 fear people have) How to sell more products to more people for more money and get better advertising outcomes The power of the Unconscious Mind AND why hypnotherapy and advertising and actually the same thing One word to NEVER use in any of your advertising or marketing (and one word that ALWAYS works) How Mark successfully sells consumer packaged goods for a 4x higher price than competitors Exact steps for creating a response getting ad… AND… the most powerful way to persuade anyone Two powerful techniques (and one simple formula) you can use to sell more products and services Mark simplifies the neuroscience of consumer response so you can apply it to your marketing The mental shortcuts, heuristics, and biases that evil marketers leverage against people Billion-dollar, real-world advertising examples you can use to motivate prospects to buy