In this episode the boys need to f***ing talk to Douglas Squirrel and Jeffrey Fredrick about the benefits of 'agile conversations' - by changing how you approach conversations in your business you change your culture. We can find that our habits of conversation are deeply ingrained, and powerful cognitive biases work against any change. The good news as Squirrel and Jeffrey explain is that with disciplined practice, you can improve your conversations the way you’d improve your tennis game or your piano playing.