What does it take to push out the competition and grow your business? Winning over the marketplace and gaining market share! In this episode of I Think I Need Marketing, host Bonnie Taylor will define and clarify what is meant by the commonly used term, "marketplace," before diving into how identifying and connecting your own business through a strategic market profile will impact growth and expansion. She'll provide real-world examples to further explain this fundamental marketing activity. Bonnie will be joined by serial entrepreneur, Carolyn Thompson, who will walk listeners through her own start-up process. Carolyn will provide insight earned from decades of successful entrepreneurship and tips to help you build up your own business.