Today my guest on the I Want To Know podcast is Alicia Johnson. Alicia helps communities and community-centered organizations prepare, respond, and recover from disaster. You can learn more about her work at twolynchpinroad.com and through her newsletter Ready for Anything. As an emergency manager with two decades of on-the-ground experience, she brings connection and peace of mind to those she works with. Here are some of the most valuable moments in our conversation: 00:00 - Introduction10:19 - Derek Sivers Podcast Strategy Is Brilliant!11:14 - Do This Before You Start A Podcast (4 Steps)37:40 - People Will Pay For Your Expertise If You Understand This Show Notes 👉 Watch this episode on YouTube Derek Sivers Podcast Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum Positioning: The Battle for Your Mind by Al Ries & Jack Trout Josh Spector Clarity Calls To Connect with Alicia Johnson Website: https://twolynchpinroad.com/  To connect with Josh Spector: Newsletter: Fortheinterested.com/subscribe Skill Sessions: Joshspector.com/sessions Consulting: Joshspector.com/consulting Twitter: @jspector Apply to be a guest on the show: Joshspector.com/questions Intro Music Provided By Uppbeat