Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity.  Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake) 08:46 - You Can Make A $100,000 Sale With A Single Sentence 10:17 - 5 Keys To Selling High-Ticket Products 14:50 - The Only 10 Reasons Why Customers Don't Buy 29:19 - 5 Ways To Grow A Movement 35:12 - Content Creation Tips: The 6 Most Underutilized Tactics Show Notes 👉 Watch this episode on YouTube Tribes by Seth Godin: https://amzn.to/3wea7tH Get Together by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto: https://amzn.to/42sZX4K Derek Sivers Ted Talk “How To Start A Movement”: https://youtu.be/V74AxCqOTvg?si=OuNFJaHjUQNt3agm Content Maximizer Skill Session: https://joshspector.com/sessions/  To Connect with James Ellis: Website: https://www.employerbrandlabs.com/  LinkedIn: https://www.linkedin.com/in/thewarfortalent/  To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/  Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat