Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica.  Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out. Here are some of the most valuable moments in our conversation: 00:00 - Introduction 14:31 - 5 Ways To Build Anticipation For Your Product 25:59 - How To Monetize A Free Community 36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes) Show Notes 👉 Watch this episode on YouTube To Connect with Melanie and Kathleen: Website: https://divetheamericas.com/  Instagram: https://www.instagram.com/divetheamericas/ TikTok: https://www.tiktok.com/@divetheamericas Facebook: https://www.facebook.com/DivetheAmericas/  To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/  Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat