How can you differentiate yourself from everyone else who does what you do? How can you come up with a big sexy idea and communicate it clearly in only seven seconds? And what can you do to make sure your brand gets noticed and remembered? You're about to find out. This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions.  Today’s guest is Marky Levy. Mark is a differentiation expert. The ideas he and his clients have created are known by hundreds of millions of people. His clients include Simon Sinek of “Start with Why” fame, David Meerman Scott, the former head of the strategy unit of the Harvard Business School, and the head of a division of two different White House administrations. Mark has also worked on shows that have been on Netflix and The History Channel. Show Notes 👉 Watch this episode on YouTube To Connect with Mark Levy: Website: https://www.levyinnovation.com/  LinkedIn: https://www.linkedin.com/in/levyinnovation/  “Accidental Genius” (Book): https://amzn.to/3xq6WjA   To connect with Josh Spector: Newsletter: https://fortheinterested.com/subscribe/  Skill Sessions: https://joshspector.com/sessions/ Consulting: https://joshspector.com/consulting/ Twitter: https://twitter.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/ Intro Music Provided By Uppbeat