In the penultimate episode of iGaming Daily live from SBC Summit Lisbon, James Ross is joined by Kieran O’Connor and Christian Lee, Business Journalists for Insider Sport and Gambling TV respectively, just hours after skateboarding icon Tony Hawk was interviewed live on the MEO Super Stage by Laura Woods. The trio discuss the best moments from the keynote which spanned Hawk’s early career, the building of his brand through partnership and entrepreneurship and how he’s stayed relevant through reinvention beyond the end of his professional skating career. They also consider what the industry could learn from Hawk’s story, including how to develop brand longevity and why authenticity should be a priority for marketing. After a short break, the attention turns to the rest of the event and Kieran and Christian recap some of the panel sessions they have already attended as well as looked ahead to the rest of the summit. To learn more about the topics discussed in the episode, check out the links below: - Tony Hawk - Authenticity is a priority in marketing (insidersport.com) Host: James RossGuests: Christian Lee & Kieran O'ConnorProducer: Anaya McDonaldEditor: James Ross Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.