Ivana Flynn, iGaming Daily’s resident SEO Expert, is back and for the latest episode of the podcast, supported by Optimove, she is joined by Dean Akinjobi, CEO of Football Media, and Jan Struhar, Head of Live Casino at BrainRocket, to answer the question, can you still make original content for the live casino and igaming industry? The trio discuss what makes good content, some of the latest ideas they have for new content and why the 24/7 nature of sports means that it is key to be constantly utilising brand ambassadors, sponsorship opportunities and fan engagement to create new content.  They also consider whether it is worth investing in blogs in 2024, how the use of memes and humour fits into the marketing strategies of operators and why a diverse content strategy is required across different platforms. Host: Ivana FlynnGuests: Dean Akinjobi and Jan StruharProducer: Anaya McDonaldEditor: James Ross Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.