Neosurf is once again taking the reigns for the latest episode of iGaming Daily, supported by Optimove, and this time the focus is on a research study they helped to produce, alongside Betting Hero, on the betting and payments activities of US bettors in New Jersey, Colorado and North Carolina. Neosurf’s CEO Andrea McGeachin was joined live on location at SBC Summit Lisbon by the company’s North American CEO, Sue Page, to talk about the results of the study, which found that over 50% of bettors surveyed want to be able to budget their gambling spend. They also discuss how and why the collaboration between Betting Hero and Neosurf was established, what tools bettors want to help them gamble responsibly and how industry stakeholders can use the data to better understand players and shape future responsible gaming strategies. Host: Andrea McGeachinGuests: Sue PageProducer: Anaya McDonaldEditor: James Ross Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.