Casino affiliate website AskGamblers recently revealed that the majority of sports bettors are more inclined to place a bet on a hunch rather than using data.  Out of 1,000 regular UK sports bettors surveyed, over 54% said that they relied on intuition when wagering. On the latest episode of iGaming Daily, supported by Optimove, SBC News’ Senior Journalist, Viktor Kayed, sat down with James Ross, SBC’s Multimedia Editor, to delve deeper into the study and also perform a survey of James’ betting habits. As well as talking about their own gambling habits, the duo also discuss some other talking points from the data including the fact that women are more likely to bet on instinct than men, the sport with the lowest success rate for bettors and that 70% of bettors would advise newcomers to conduct research before placing their first bet. To read more about what was discussed in today's episode, click on the following links: - Gut instinct more trusted than raw data in UK sports betting (sbcnews.co.uk) Host: Viktor Kayed Guest: James Ross Producer: Anaya McDonald Editor: James Ross Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.