Ivana Flynn, iGaming Daily’s resident SEO expert, is back and this time she is joined by the “content queens” Emma Byrne, Head of Publishing at Gentoo Media, and Samira van Diepen, Founder of Content Lab, to discuss the rise and fall of AI-generated content. Last year, AI came in with force and many agencies opted to trust AI content over human quality. One year later, marketers have learnt that bad AI content does not bring good results. The trio discuss what is good content, which tools are helpful and also considers how reliable AI detection tools are, as well as how and when to use AI. They also talk about the peril of Google’s updates and what considerations need to be taken if you are thinking about setting up fake authorship on a website. Host: Ivana Flynn Guests: Emma Burn & Samira Van Diepen Producer: Anaya McDonald Editor: James Ross Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.