Reports suggest that a dispute is in the works between the Premier League and EFL over the share of English football's data rights deal, with some top-flight clubs lobbying for the league to receive a bigger share. On the latest episode of iGaming Daily, supported by Optimove, Martyn Elliott is joined by SBC's Content Director, Ted Menmuir, and Ted Orme-Claye, Editor of Insider Sport, to delve into the dispute. The trio discuss the increasing value of data in sports, the tensions that exist between the Premier League and EFL regarding revenue sharing and why the Premier League is seeking greater control over commercial dynamics. They also speak about the implications of the Football Governance Bill, the shift in the competitive landscape of football due to commercial interests and the rising cost of attending football matches throughout the English pyramid. To read more about what was discussed in today's episode, click on the following links: - Potential tension between PL and EFL over data revenue split Host: Martyn ElliottGuest: Ted Menmuir & Ted Orme-ClayeProducer: James RossEditor: James Ross Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.