Are you weary from the constant chase of selling lower-value homes and looking to move up to more premium properties? This episode of the Ignite Podcast could be the breakthrough you've been searching for. Join Sam and Phil as they showcase how shifting focus to higher-value properties can significantly enhance your profitability and transform your agency's branding. Uncover the strategies that led to AJ's success in the premium market, packed with practical insights on niche marketing and sophisticated sales techniques designed to make your agency a standout. Dive into the essentials of a diversified lead generation strategy, methodical marketing approaches, and the significance of team training (the green team build process). Focus on mastering effective questioning, steering clear of conversation takeovers, and crafting a robust sales process tailored to meet your client's needs precisely. Tune in to IGNITE your agency and navigate your way to premium property positioning. Click HERE to get a copy of the slides from this episode. When you’re ready here are 3 ways we can help you to IGNITE your agency: 1. Come see behind the scenes of AshdownJones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday 2. Listen to another episode: https://podtail.com/it/podcast/ignite-your-estate-agency/ 3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected] Ask your questions to Sam Or Phil: [email protected]  OR [email protected] Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth If you have any questions please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events  Some key takeaways: ➡️ Shift focus to high-value properties and niche markets to maximise profitability and provide a VIP experience to fewer, more lucrative clients ➡️ Implement structured, systemised business processes and lead generation strategies to ensure agency growth and independence from its owner. ➡️ Train your team effectively, master the art of active listening and questioning, and own your sales process to build strong client relationships and secure sales. Some great moments: ✅ "There are two types of buyers of KFC. One is the people that go there because it's cheap and one is the people that go there because it's a treat." ✅  "If our competitor was to go into a £5 million home, almost certainly they'd be offering less than 1%, probably more like 0.8%, and we would just be sticking to our guns at 1.5%. " ✅ "A really good interview will ask questions about that answer and they will keep asking questions about the answer"