Some worry that AI will eliminate jobs. But what if we found ourselves in 2030 with 50% more job openings than people to fill them? BCG’s Debbie Lovich imagines a world where top companies must wow workers—or risk losing essential talent (and profits) to competitors. How would CEOs extend their companies’ customer-facing strengths to attract the best of the talent pool? By deploying deep research, segmentation, and personalization to create the kind of workplace that talent buys into. Those that spark joy will clean up in the marketplace.    Help Us Imagine the Future--Send Us Your Ideas or Questions What major changes or disruptions do YOU see on the horizon? Please email us the future scenario you’d like us to explore. Or, send us a question you might have for GENE or about working with GENE. Email it to: [email protected]. We will pick our favorites and explore them with GENE in an upcoming episode of Imagine This. Learn More:   Enjoying Work Matters More than You Realize: https://on.bcg.com/3uTN5bh BCG’s People Strategy: https://on.bcg.com/3IeXUIk Debbie Lovich: https://on.bcg.com/42Xo3Vl GenAI on GenAI: https://link.chtbl.com/bcg-genai-on-genai?sid=IT  This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy