A huge thanks to our sponsor The Impact Competition. They fund case competitions that provide a financial incentive for teams of students to brainstorm effective solutions for the most pressing issues affecting the communities they live in.  Traditional case competitions offer a theoretical proposal that students are tasked with solving. However, the Impact Competition aims to solve local, real-world issues, and provides the funding for the students to see their solution in action.  Like when Indiana University’s Kelley School of Business partnered with local Non Profit Habitat for Humanity of Monroe County, The students came up with an innovative housing solution to help Habitat’s mission.You will hear all about how this exact case actually worked as well as how The Impact Competition got started in the first place in our upcoming episode.  In the business to inspire Today, you meet Veslemøy Klavenes-Berge, a petroleum geophysicist gone green. She is in the business to inspire people to leverage the work they do so it gives them joy and at the same time helps solve our world’s most pressing challenges.  Veslemøy works on a portfolio of projects, including B Corp consulting, local sustainability projects, sustainable football, her podcast Stories for the future, and helping people jumpstart their impact careers.  She loves testing and trying out new things, and one of the biggest lessons she wants to teach her two children is that it is ok to fail. In season 5 of #impact we address the Sustainable Development Goals (SDGs). Looking at the many impactful projects Veslemøy is involved in, she found a way to bring all her different worlds together, and focuses in particular on SDG 13 – taking urgent action to combat climate change and its impacts.  The SDGS’s give governments and businesses clear goals to work towards, but there are things that do need improvement, as Veslemøy points out in our conversation. “For the individual I think we need to find even more tangible and relatable goals.” Here is where Veslemoy comes in with the projects she supports and the stories she tells on her podcast.  She is convinced that it needs the first spark to inspire people into finding their own ways to give back.  “The biggest challenge we have today is that people become complacent”. A petroleum geophysicist gone green As you listen to this podcast, you will also hear which AHA moments Veselmoy went through that took her from her career as a geophysicist working in the oil industry to the career path in sustainability she is following today.  “Every job is a climate job”  Veslemøy finds inspiration herself everywhere. Even a simple moment when she went to the hairdresser. And you will hear that story when you press play now.  Listen on Apple, Spotify, Google Podcasts or any of your favorite Podcast players.