Welcome to part two of In Search of Excellence episode with the amazing Jesse Itzler. Jesse is a serial entrepreneur who has built and sold five companies including Marquis Jet and ZICO Coconut Water. He is an Emmy Award winner, a former rapper and former manager of Run DMC, a globally recognized keynote speaker, and a part-owner of the Atlanta Hawks NBA basketball team. He's also a passionate endurance athlete who has run more than 35,000 miles over the last 25 years, including 50+ marathons. Jessie is also the author of two awesome best-selling books, Living with the Seals 31 days training with the toughest man on the planet and Living with the monks: What turning off my phone taught me about happiness, gratitude and focus.   Time stamps: 02:59 The Coconut water business - As a runner researched hydration and nutrition - Discovered coconut water - Partnered with a ZICO company - Sold the company to Coca Cola 2 years later 04:55 Money as a goal and motivator - What is more important is the quality of your product or service - Passion and enthusiasm are also important - Experiences and proving yourself 09:08 The fear of failure - His son decided to play baseball - The story of his son failing at the game - Participant vs. spectator in life 11:22 Lessons learned from Navy SEAL David Goggins - Always been attracted to people who weren't like-minded - Met David Goggins and invited him to stay with his family - Interested in the habits of highly successful people - Jesse thinks of himself as of an observation expert 15:50 The power of the spoken word - Speaking words gives them power - It’s important to talk things into existence - Remember Tomorrow mantra - Think about how a decision impacts your tomorrow 20:04 The value of a written letter - The energy is a lot different - Jesse still writes letters - Randall’s stance on handwriting notes 23:16 The importance of extreme preparation and planning - It was very important when Jesse was younger - Also, the ability to pivot - Jesse is a planner - Already planned his 2024 - Kevin’s rule 28:03 Saying “No” and finding time for your family - in his 20s, Jesse was always saying “Yes” - Later in life, learned to say “No” - It’s important how you say “No” 31:01 Fill in the blanks for excellence - The biggest lesson I've learned in my life is     - Marry the right person - My number one professional goal is     - Create more time to do the things I love to do - My number one personal goal is     - Stay healthy - And more Resources Mentioned: Type in EXCELLENCE15 for 15% off The Big A## Calendar!  Sponsors: Sandee | Bliss: Beaches Want to Connect? Reach out to us online! Website | Instagram | LinkedIn