In 2017, Daniel Webb made the creative decision to retain all the plastic he consumed that year. From this intrigue, a campaign grew and in 2018 he formed Everyday Plastic, an organisation that seeks to shine a light on the plastic problem through evidence-led data. Here he tells the story of how and why he began this process, sharing insights into what the organisation is doing with the information, along with some useful thoughts about how we as individuals can play our part in turning the tide on plastics. For more information check out: www.everydayplastic.org Produced by Start Again Productions Artwork by Rich Heneghan with photography by Ollie Harrop Music by Hughie Gavin Hosted on Acast. See acast.com/privacy for more information.