Description
The latest In Touch With iOS with Dave he is joined by guest, Patrice Brend'amour,, Marty Jencius, Jeff Gamet. We discuss the Apple Vision Pro headset, exploring its historical patent context and market predictions estimating a $4.5 billion spatial computing market by 2024. The panel debates the implications of the Vision Pro's $3,500 price point on adoption. We also cover updates in iOS 18.2 beta, product reviews of Scosche’s new car mounts, and recent automotive news regarding CarPlay integration in GM vehicles and Mercedes-Benz's Apple Watch app.
The show notes are at InTouchwithiOS.com
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Summary
We explore a variety of topics, beginning with a recap of how Thanksgiving was celebrated differently across continents, specifically highlighting Patrice's Austrian experience.
Our main focus this week revolves around the Apple Vision Pro headset, as the panelists share their personal insights. We reflect on the fascinating history behind an Apple patent from 2008 that hinted at the Vision Pro's eventual manifestation. This leads to a discussion about how Apple’s innovative trajectory is often obscured by the complexity of technological advancements over time, suggesting that multiple factors, primarily the maturation of the relevant technologies, contribute to long development cycles.
We further examine market predictions for the Vision Pro, highlighting research by Omdia that estimates the global spatial computing market could be worth approximately $4.5 billion by 2024. Each panelist shares their perspective on the Vision Pro's pricing and potential popularity, debating whether its $3,500 price tag could effectively deter broader market adoption. Notably, we discuss the phenomenon of Apple's slow-burn strategy, where they aim for gradual market penetration rather than immediate blockbuster sales.
The episode also touches upon updates in iOS 18.2 beta, primarily focused on enhancements in Apple Mail, which now offers automated inbox sorting and drafting capabilities. Our conversation reveals varied experiences with Apple Mail, with some panelists praising its improvements while others remain critical of its limitations compared to competing email clients.
Transitioning to product reviews, I share insights about Skosh’s new car mount products, including the innovative Magic Flask that combines functionality with convenience, allowing users to secure their phones while on the go. The panelists dive into the nuances of car mounts and discuss strengths and weaknesses to aid listeners in making informed choices.
The discussion then shifts to the latest news in the automotive space concerning CarPlay and its integration into GM vehicles. We highlight how a third-party kit attempts to restore CarPlay functionality in GM's Ultium EVs—a provocative development given GM's previous abandonment of support for the feature. The conversation continues with further examination of Mercedes-Benz's new Apple Watch app and the potential implications for car owners seeking seamless connectivity.
In our concluding segments, we reflect on industry trends, including Apple’s scaling back of its Product Red initiatives and the growing reliance on eSIM technology. The episode wraps up with a focus on the significance of identifying and utilizing innovative applications within Apple’s ecosystem.
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